Our Brand

Logo

The Smile

We use this to promote the app to signify the connection to the app logo.

The Name

Our name logo can be used as a standalone on surfaces such as images and films to signify our name when the smile logo is present as the sender on digital surfaces.

Primary colours

HEX
#3C6FF7
RGB
60, 111, 247
HEX
#1A1A1A
RGB
26, 26, 26
HEX
#A7A7A7
RGB
167, 167, 167

Brand palette

The brand palette are secondary colours that complement our image usage. They are meant as accents.

HEX
#384D59
RGB
202, 37, 35
HEX
#6D808C
RGB
109, 128, 140
HEX
#B4BCFF
RGB
180, 188, 191
HEX
#D8B796
RGB
216, 183, 150
HEX
#A64914
RGB
166, 73, 20
HEX
#F3B533
RGB
243, 181, 51

Typography

Our main typography is Inter. Use should always be simple with bold headings and semibold subheadings with normal text.

Headings

Inter 700 Bold
Letter spacing: -0.05em

Subheadings

Inter 600 Semi Bold
Letter spacing: -0.03em

Download font

Photography

Brand

Our photography is natural and honest. It focuses on elevating everyday situations and conveys our brand image.

Product

Our product photography depicts the app and its features and can be combined with headings and subheadings when appropriate neutral space is available.

Film

Product short

Team presentation